By Business News Daily Editor Dekdoyjaidee / Getty Images For new businesses, finding money for advertising can be quite difficult due to various other expenses that affect new and smaller businesses. Some methods of advertising on a small budget are using pay-per-click services, organic searches and permission-based email campaigns. Additionally, you can also use sitesRead More
Business & Economy
Articles covering business trends, economic developments, financial management, markets, economic policy, investment, trade, public finance and broader economic issues affecting businesses and society.
Advertising vs. Marketing: What’s the Difference, and Which Should I Use?
By Max Freedman jacoblund/Getty Images It’s easy to get advertising and marketing confused, especially as a small business owner juggling all areas of your business. Understanding what differentiates marketing from advertising is crucial for setting the right strategies in place to effectively grow your business and audience. Promotion of your business all falls under theRead More
Customer Service 101: Phone Etiquette for Small Businesses
Gajus/Getty Images Customer service over the phone matters a great deal to customer satisfaction and your brand’s professionalism. Customer service requires etiquette that is often unspoken but always expected by your customers. Outsourcing management of your phone lines to a call center could free up internal resources and boost the quality of your customer service.Read More
Zimbabwe wants to raise money through a sovereign bond. Why this is ill-advised
BY: MISHECK MUTIZE The Zimbabwean government recently signed an agreement to pay 4,500 white farmers $3.5bn for infrastructure improvements on the land expropriated by the government during the chaotic land reform programme of 1997/8. Central bank (in the background) can no longer perform its function of being the lender of last resort. Shutterstock The initiative shows commitment to constitutionalismRead More