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12 Reasons Why Self-Publishing Kicks Butt Over Traditional Publishing

Speaking as someone who has been traditionally published and self-published, I understand both sides of the equation. I was elated when I got my first book deal, but after subsequent book deals, that excitement faded. I still get aggravated whenever a royalty check arrives because those checks are pitifully low compared to what I earnRead More

Tips Black Women Business Owners Have for Black Female Entrepreneurs

By Simone Johnson Prostock-Studio/Getty Images The number of businesses owned by women of color increased by 58% between 2007 and 2018. Black women are the largest female minority group of business owners. Finding startup funding and mentorship remain some of the biggest hurdles that Black female entrepreneurs must contend with. This article is for emergingRead More

Best Email Marketing Software and Services for 2020

Email marketing is a vital part of business marketing. An email marketing service allows businesses to send targeted emails, communicate directly with customers and build brand engagement, all with the click of a button. Business News Daily spent dozens of hours researching over 100 of the industry’s top email marketing services. We examined their featuresRead More

How Do I Advertise on the Internet on a Small Budget?

By Business News Daily Editor Dekdoyjaidee / Getty Images For new businesses, finding money for advertising can be quite difficult due to various other expenses that affect new and smaller businesses. Some methods of advertising on a small budget are using pay-per-click services, organic searches and permission-based email campaigns. Additionally, you can also use sitesRead More

Advertising vs. Marketing: What’s the Difference, and Which Should I Use?

By Max Freedman jacoblund/Getty Images It’s easy to get advertising and marketing confused, especially as a small business owner juggling all areas of your business. Understanding what differentiates marketing from advertising is crucial for setting the right strategies in place to effectively grow your business and audience. Promotion of your business all falls under theRead More

Customer Service 101: Phone Etiquette for Small Businesses

Gajus/Getty Images Customer service over the phone matters a great deal to customer satisfaction and your brand’s professionalism. Customer service requires etiquette that is often unspoken but always expected by your customers. Outsourcing management of your phone lines to a call center could free up internal resources and boost the quality of your customer service.Read More

Coronavirus Pandemic is Fueling Anti-Semitism

New Report Says Coronavirus Pandemic is Fueling Anti-Semitism The coronavirus pandemic is fueling a rise of anti-Semitism around the world, according to an annual report published by the Kantor Center at Tel Aviv University Monday. Moshe Kantor, president of the European Jewish Congress (EJC), said in the first few months since the COVID-19 outbreak, thereRead More

COVID-19 Has Sparked Anti-Semitic Conspiracy Theories

How COVID-19 Has Sparked Anti-Semitic Conspiracy Theories It’s easy to see how the coronavirus pandemic has sparked anti-Semitic conspiracy theories. They are a part of the classical paradigm; the Jews have again become what the Italian writer Alessandro Manzoni called “the plague spreaders of 1630.” This has happened every time there has been a plague,Read More